Business Communications – Major Points

Communication forms the crux of any business functions as well as functionalities. All areas be they Marketing, Human Resource, Business Development, Sales need very good as well as glib talkers who possess the gift of the gab to convince and communicate with the customers as well as the clients and acquire the business for their respective organizations. When the Managers fail to communicate with their employees, then it results in a great deal of miscommunication apart from there being serious lacunae in their staff’s understanding and performance leading to under performance or worse no performance by the employees. You can get additional information at communications

Ineffective or retarded communications would lead to the employees becoming isolated from the Management and this then paving the way for conflict and crisis. As the Managers would find it increasingly difficult to communicate with their ideas, circumstances as well as demands cogently as well as cohesively, it would become increasingly irksome as well as difficult for the employees to continue or perform better at their jobs.


If the leader is able to perform better and is both cogent as well as cohesive in his communication, then the team would be able to analyze as well as assess what is expected of them to do and how best to reach there more faster and with a little more clarity of thought and action.

Effective communications augment the process of better performance levels, enhancing client as well as customer loyalty thereby increasing the revenues as well as the client support and base for the organization. This clarity of communication between the different levels of hierarchies fosters the attainment of the short term as well as the vision, mission as well as the goals of the organization.

• Communication style as well as the channels has to be both positive, effective apart from being encouraging.
The channels of communications or the hierarchies of communications have to be straight, circumspect as well as transparent so that the immediate hierarchy to resolve the outstanding issues and turn the problems to solutions.

• Any urgent problems of the company should be communicated to both the staff as well as the managers as everyone is involved in the process of decision making or giving their opinions. This process would also make the employees appreciate the simple fact that the employee’s opinions are paid heed to by the Management and that they have a say in the decision making process.

• Organizations must encourage effective communications at all times and at all levels of hierarchy. This would foster and make the employees understand as well as appreciate the need, role as well as the importance of communication especially in the business contexts.

• Any communication is a two way process. Transparency would only be made possible when employees are encouraged to ask questions as well as participate in the problem resolving the problem solving process asking questions and suggesting ideas to resolve issues.

• Effective Business Communications help companies in increasing their productivity and thereby avoiding delays and leads to successful business practices.