The advertisement and promotion of companies and their brands across digital media platforms is digital marketing. Websites, social media, radio, television, telephone, and even examples of historically non-digital media such as billboards and transit signs are currently included in digital media. Digital marketing is essentially called any marketing tool that is distributed electronically.Do you want to learn more? Visit Boomcycle Digital Marketing, San Ramon
This leaves beyond the digital marketing umbrella only broad types of person-to-person (P2P) marketing, print ads and direct marketing. Even then, they are all beginning to link to their digital equivalents with print ads, direct mail, print directories, billboards and posters. Traditional marketing and ads almost always provide a digital marketing link with things such as URL landing pages, QR codes, web banner advertising, online directories and text codes.
Marketing companies, business owners and customers alike are pushing the move to digital media. For the digital marketing firm, the ever-increasing desire to produce quantifiable results makes going digital a dream. It is much easier to monitor most digital media, including websites, social media and mobile ads, than conventional marketing media, such as print advertising.
Many types of digital ads are very inexpensive for business owners. With a web presence, engaging clients in social media and e-mail marketing interactions are low-cost alternatives to print ads and direct mail. These digital platforms are open to organisations of all sizes, and also support start-ups, small businesses and independent consultants finding new businesses to play the game.
The quick pace of life for customers makes digital ads a must. When customers need products and services, the days of thumbing through a phonebook to locate them are gone. Now, we’re whipping out our mobile devices or moving over to our computers for answers, and we’re quick to find them.
Building your company and brand using digital media
You can effectively market your business across low-cost digital platforms, no matter what size your business is – big or small to medium-sized business / enterprise (SMB or SME). Your website will form the base of your marketing efforts.