Law Offices, Professional Image, and Marketing

Face this one. The reality that we live in a world that judges a book by its cover impacts financial bottom lines. Pretty musicians sell more albums, if the person is beautiful, court cases rate higher in the press, and politicians are elected based on their appearance as much as any other factor. Have a look at The Law Office of Brian Jones, LLC to get more info on this.

Looking at your own business, don’t you have to battle the opinions of the public? Every day, we see it on TV and in films. Young lawyers, paralegals, and others just starting out in the profession are represented more often than not as inexpensive, thin, low-rent, and generally called “ambulance chasers.”

It’s not right, but this picture dilemma is one you have to deal with and learn to work with.

Let’s cut to the bottom line, which is this: everyone should know in today’s business environment that a professional image is essential to credibility and everyone could stand to boost theirs to some degree or another. To keep the individual companies going, this is what you need to do. Therefore, let’s explore any enhancement possibilities using the acronym A.L.I.V.E.::

Your physical persona and the way you portray yourself. Appearance

Letterhead – The degree of professionalism that your written marketing materials show.

Data – Precision and honesty; the keys to the presentation of the information obtained during a case.

Speech – How you interact with everyone you’re linked with.

Education – The ongoing development of the knowledge base.

Appearance: People base on your appearance a significant percentage of their first impression. They improve your reputation, your capacity as a legal professional, and decide how well you will act in public when a client sees you for the first time. You just get one chance to make a good first impression, as the saying goes, so let’s look at a few pointers.

Always dress yourself in a professional way. The wardrobe should be “business professional,” for both men and women, which means suit and tie wherever possible for men, and business suits, nice skirts and blouses, or dresses for ladies. The customer would wonder how you would represent them when working on their case if you look unkempt or “second rate”.

Personal grooming is a close cousin to clothes. Simply put, make sure you have clean and well-kept hair, facial hair, hands, nails, and teeth. How’s your breath, by the way? Always be handy with some mints.