Defining Digital Marketing

These days, we have been hearing a lot about digital marketing and how it is completely important for any company to have one. New and conventional company owners and brand managers are now pursuing online possibilities by running a digital marketing campaign, much like how internet users expand minute after minute. The fundamental question in the minds of company owners, brand managers and the likes – What is digital marketing? – comes with this discovery of online opportunities -Get More Info about us.

The tricky part comes here: so many sets of knowledge are available online that it has become quite a challenge to filter out the nice and precise meanings, more so as to come up with one full and substantial definition. In reality, you will see about 504,000,000 results when you type in the word “Digital Marketing” on Google. On the same subject, that would mean millions of different interpretations and definitions.

A good number of blogs and websites will say that digital marketing or online marketing is a type of marketing and sales strategy that invokes the use of popular and authoritative online platforms and websites such as Facebook, Twitter, LinkedIn, etc. to promote a product or service; this strategy improves their website and eventually their company traffic and popularity. Therefore, as some would claim, online marketing is the type of marketing that allows a company to reach a mass audience using common online channels in the shortest time possible.

Others closely equate web marketing with a dominant online presence, apart from being on prominent social media sites. Usually, a dominant online presence is calculated by the rank of the website on the common Search Engine Results Page (SERP), which is known as Search Engine Optimization.

On the other hand, in describing digital marketing, other practitioners concentrate on the “ends” or the outcomes of the campaign. They claim it is one of the most easy ways of calculating website visitors’ online purchases and conversion. Company owners are able to easily calculate how they score with their target customers due to the technologies involved. To reliably calculate website hits, unique page views, likes, shares, comments, tweets, and even sales, a lot of software and services (for free or for a fee) are provided. Thanks to the internet, owners of online companies can now accurately calculate their reach in detail so that they know if a campaign works as expected.