Most people find selling their home privately to be an exciting challenge, but it can also be a daunting job, particularly if they have never done it before. Although selling your home privately is never as simple as you would think, it is a viable way to avoid paying a real estate agent thousands of dollars in commission. If you’re sure you can do it or just want to give it a shot, you’ll need to know how to market your home so that you get a fast, painless sale while still getting the best possible price. More tips here sell my ugly house fast
Here are a few options for marketing and selling your home privately…
Tip #1: Use the Internet to Sell Your House Privately
Since the Internet is probably the most common way of contacting buyers searching for a home, you can list your home there, but on no more than two websites (any more than two is unnecessary). Private sellers are unable to list their homes for sale on the big websites realestate.com.au and domain.com.au. However, there is a loophole: a number of private listing real estate websites belong to the above websites as members. If you list your home with one of these private listing sites, they’ll automatically list it on one of the two big listing sites to which they’ve subscribed (for a price). Alternatively, you can actually list your home for sale on a website like PrivateSales.com.au.
Tip #2: Use Flyers/Leaflets to Sell Your House Privately
According to estimates, about 80% of homebuyers purchase a home within 5 kilometres of their current residence. In this scenario, making your own flyers using Microsoft Word or Microsoft Publisher and getting them professionally printed by a printer is a brilliant idea. Flyers are usually extremely inexpensive, so browse around for the best price. In metropolitan areas, you’ll probably need about 5000 flyers to make a splash, and 15,000 flyers will give you a decent coverage of your local area.
You can either send them yourself (if you have the time) or hire a mailbox delivery company like Salmat or PMP Distribution (Australia’s two largest mailbox distribution companies). Under a certain delivery number, your delivery cost would most likely be at least 5 cents per flyer (say 30,000). When you know that you’d either have to deliver them yourself (you’d probably only be able to deliver a few hundred per day) or pay a fee to a real estate agent, this is a bargain.
Simply copy the best ones you get in the mail from larger franchised agencies such as Ray White, LJ Hooker, and others for suggestions on how to craft your flyers. Use a ‘catchy’ headline at the top of your flyers, such as ‘HUGE family house on a BIG 1200sqm block.’ Expect a 1% response rate on your flyers, for example. If you distribute 5,000 flyers, you will most likely receive 5 phone calls.
Tip #3: Use the Newspaper to Sell Your House Privately
The most common method of advertising a house for sale is by newspapers. You can advertise in the newspaper in two ways. A ‘show ad,’ which is simply a ‘image ad’ with a certain amount of text enabled, is an option (these are the most expensive ads but you can specify the unit size of the display ad from a small one unit up to an entire page depending on your budget).
A ‘classified ad’ is the other kind of newspaper ad. A classified ad is a text-only advertisement that can include headings, bolding, underlining, bordering, and even coloured text to make it stand out. All of these extras come at a cost, but classified ads are the most affordable form of newspaper advertisement. Since your target customer is searching for these types of houses, show advertisements for prestigious and/or luxurious houses perform best.
Tip #4: Magazines to Help You Sell Your House Privately
Advertising your home for sale in magazines is a more niche form of advertising your home since magazines usually cater to a particular niche, such as ‘Country Property Magazine.’ This isn’t always a bad thing; in fact, it can be very beneficial because more qualified homebuyers would be searching in these publications for a home. Many magazines will have both display and classified ads available; which ad you use will be dictated by your budget.
Tip # 5: Use word of mouth to sell your home privately
Word-of-mouth marketing is often ignored as a viable option for selling a home. You should reach out to families, friends, coworkers, business associates, colleges, membership groups, and sports teams to spread the word. You might make flyers and distribute them, send out a broadcast email to friends, or even hold a private open house for friends and friends of friends.